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Given to the unpredictability of consumers' behaviour and the opportunities/threats of globalisation processes, current market turbulences force corporations to focus ever more on strategic marketing. This allows to redirect the offering in innovative ways, matching the product with combinations of services. Other competitive elements are the effective communication of results and the ability to interpret market feedbacks in order to refine the offering and identify new business opportunities. Activities and services provided by Mexmedia Consulting enter this context with the primary goal to favour processes of change management, rendering models and instruments to accompany the governance phase in SMEs development.